Plain was the same as it ever was the same.
But then…someone lit the flame.
Plain rode away on lion’s mane.
Where plain met fruits with strangely names.
Such wonderful things they did contain.
A shot of life to a hungry vein.
The captive beast who broke the chain.
And there upon that fruited plane,
is where plain became what plain became.
So much more than more than plain.
Plain will never be the same.
Brilliant, right? It's simple and beautiful and fun and sweet all rolled into one tongue twister of a poem. It's a commercial for yogurt I saw on youtube :)